Steering a company through tumultuous times can be extremely challenging. Siemens Energy, a global powerhouse in the energy sector, found itself facing such a trial, navigating through turbulent waters that demanded not just resilience, but a strategic approach to maintain its course amidst uncertainty.

Together with Primafila Zürich, we are supporting Siemens Energy with various initiatives, including corporate publishing, interviews and announcements from CEO Christian Bruch. We create compelling stories for the corporate magazine, complemented by photography, videos, animations, illustrations and infographics.

In today's audiovisual world, creating content that is easily digestible for a wide range of viewers is crucial. Modern communication spans across various channels, from social media platforms to streaming services, each with its own unique audience and preferences. This presents the challenge of creating and distributing content through these various formats and channels while meeting the diverse requirements and expectations of our audience. From short-form videos for social media to in-depth documentaries for online platforms, we strive to tailor our content to resonate with viewers and engage them effectively, regardless of the platform they prefer. This requires careful consideration of formats, storytelling techniques, and visual styles to ensure our message reaches and connects with our audience wherever they are.

Efficiency and consistency are key factors in our content creation process. We strive to design content that not only meets the needs of our audience but also aligns with Siemens Energy's brand guidelines. While adhering to guidelines ensures consistency and brand integrity, it is at the same time important to push for creativity to make your content stand out in the crowded digital landscape.

Our approach involves blending creativity with strategic thinking. It includes both experimenting with different formats, storytelling techniques and visual styles, as well as relying on proven techniques to capture the attention of our audience and convey our messages effectively. Moreover, we understand the importance of tailoring content for specific platforms and audiences. This requires staying up-to-date with the latest trends and best practices in digital communication to ensure our content remains relevant and impactful.