Branding & Creative Direction

Berlin, GeR

Designing Retail 2.0 With GK Software

Designing Retail 2.0 With GK Software

Designing Retail 2.0 With GK Software

June 2024

June 2024

June 2024

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Insights from Our Daily Work and Inspiration in Branding & Design

In an era where the retail landscape is continuously evolving, staying ahead of the curve is not just an advantage – it's a necessity. Together with GK Software we redefined their brand and positioned it at the forefront of retail innovation. This is the groundwork for their journey into the future of retail under their new owner Fujitsu. The core of our work with GK Software revolved around what we internally termed "Brand 2.0." This was more than a rebranding exercise – it was a comprehensive overhaul aimed at aligning GK Software's identity with upcoming industry shifts and the ambition to become the first choice for retailers globally.




Along with a new visual alignment regarding tonality, this meant expanding the use of typography, incorporating a wider range of image categories, and enhancing the visual communication of GK through infographics, grids, and an updated layout system. All design elements come together in a Unified Design System, ensuring cross-departmental collaboration and a consistent visual language. The web design toolkit should be aligned and synchronized with the product UI kit wherever it makes sense. This ensures consistency and coherence across all digital platforms, enhancing the user experience and reinforcing the brand identity. By integrating these elements, we create a seamless transition between our website and product interfaces, making our digital presence more intuitive and engaging for users.



Embracing the Future with #FutuRetail

We coined the hashtag #FutuRetail to encapsulate the vision of being at the forefront of retail innovation, serving as a rallying cry for all our initiatives. #FutuRetail isn't just a tagline; it's a commitment to innovation, a dedication to staying ahead, and a reflection of GK's forward-thinking approach. The hashtag is used in various social media channels to engage GK's audience, showcase their latest advancements and foster a community of forward-thinking retailers.



Our branding initiative served as a foundation to rally the entire GK Software team and their stakeholders around a unified vision. By encapsulating our forward-thinking approach with the hashtag #FutuRetail, we not only redefined the brand but also ignited a collective commitment to innovation. This initiative fostered a sense of shared purpose, enabling cross-departmental collaboration and aligning all efforts towards the common goal of leading the future of retail.



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