Together with Primafila Zürich, we created a series of explanatory videos for Siemens Healthineers, aimed to answer questions like 'What is a PET/CT Scan?", "How does an MRI work?" or "What happens after a blood sample is taken?". The clients goal was to make the content of the videos as easily understandable as possible for laypeople, while also keep them interesting and valuable for medical professionals.

To achieve this balance, we utilized a mix of metaphorical representations and accurate medical illustrations, such as scans and diagrams, making the topics accessible and engaging without compromising on accuracy. Working closely with Primafila Zürich, we managed the entire production process from start to finish. This included writing the script, developing detailed storyboards, sound design and voiceovers as well as executing the motion design.

The result was a series of videos that continue to engage a diverse range of viewers. They remain varied and interesting while consistently adhering to the Siemens Healthineers corporate brand guidelines. By being shared widely, they effectively captivate audiences and are an opportunity to showcase Siemens Healthineers' products. Furthermore, these videos reinforce Siemens Healthineers' position as a leader in the medical field, highlighting their expertise and commitment to innovation. Furthermore, these videos reinforce Siemens Healthineers' position as a leader in the medical field, showcasing their expertise, dedication to innovation, and genuine care for people's health and well-being.

What is a PET/CT scan and how does it work?

What is MRI technology?